PRADA SS23 TRAILERS

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Art Direction : Ferdinando Verderi

Campaign : David Sims

Editing: Dario Vigorito 241247

Post : Society

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Actors and models by their very nature encapsulate an otherness - the campaign plays off that multifaceted nature, where a plurality adds a complexity. Alongside, crude contradicts - it implies a simplicity, a directness and purity. Its touch is here in stark sets, like cinematic projections of realities - evocations of interiors, impressions of actuality, traces of lives.