PRADA SS23 TRAILERS
Art Direction : Ferdinando Verderi
Campaign : David Sims
Editing: Dario Vigorito 241247
Post : Society
Actors and models by their very nature encapsulate an otherness - the campaign plays off that multifaceted nature, where a plurality adds a complexity. Alongside, crude contradicts - it implies a simplicity, a directness and purity. Its touch is here in stark sets, like cinematic projections of realities - evocations of interiors, impressions of actuality, traces of lives.