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Creative Direction : Ferdinando Verderi

Campaign : David Sims

Editing: Dario Vigorito 241247

Post : Society

Photographed by David Sims, the Prada SS23 Campaign draws upon the characteristics of classic Hollywood and European movies - their images are frames within divergent stories, glimpses of an unseen narrative and an unknown script, a tension again between different views, of different lives. The notion of Prada characters peoples the campaign with an ensemble cast of faces with immediate resonance and international renown: the actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams.

Actors and models by their very nature encapsulate an otherness - the campaign plays off that multifaceted nature, where a plurality adds a complexity. Alongside, crude contradicts - it implies a simplicity, a directness and purity. Its touch is here in stark sets, like cinematic projections of realities - evocations of interiors, impressions of actuality, traces of lives.


Art Direction : Ferdinando Verderi

Direction and VO : Emily Okuda

Editing: Dario Vigorito 241247

Post : Society

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