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Art Direction : Ferdinando Verderi

Editing: Dario Vigorito 241247

The Prada SS21 “Dialogues" campaign transgressed limitations to speak with its viewers, drawing them into a conversation that explore perceptions of self, views on technology, ideas of humanity: all ideas behind the collection.


As a subversion to traditional advertising, the campaign started with models asking questions and  it continued through the responses of its audience, creating an ever evolving dialogue made of different perspectives, with selected answers becoming part of the campaign. 


A conversation in the making.


The images were not shot by a photographer but by a system made of hundreds of cameras, seeing the model from hundreds of angles. There was no author, only a subject and a machine. An experiment inviting unexpected perspectives. 




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